Content Strategy at Work for author Elizabeth Mattis-Namgyel
Buddhist teacher and author Elizabeth Mattis Namgyel writes about the spiritual path from a unique perspective that she calls “open questioning“. Her thought-leadership in this area has made her writing popular with a wider readership than Buddhist practitioners.
In re-designing her web site, we sought to “bring the content forward” as the premise of a content strategy. This meant moving away from the traditional blog format of a home page with a post and list of archived articles. We wanted something stronger, with more immediate variety of topics rather than relegating them to a sidebar. The design we landed on is elegant and spacious, which befit Elizabeth’s character and the quality of her writing, while making her material, what she calls her Question and Response blog, dynamically available for visitors. From the home page they can pick from three randomly generated post teasers drawn from the major categories or topics of her inquiry.
The site has proven quite successful, and we recently entered a collaboration with Anthony Berkman of Blog Catalog to share more of her wonderful writing with his large and sophisticated audience. Visit www.elizabethmattisnamgyel.com.