A single family runs the Paradise Inn, whose unique location in the southern Vermont town of Bennington makes for secluded summer getaways, and offers close access to local skiing and cross-country tracks in the winter. They sought to modernize their web site on a budget. We proposed a few simple steps, beginning with a fresh take on their logo. Seasons being important to their business cycle — and Vermont being famous for its foliage — we rendered a logo mark of over-lapping leaves in colors for three seasons, which they manually change on their WordPress web site. As we often suggest for clients with budgets that must span web development, identity, and some advertising, we recommended a WordPress theme with some minimal customization. Working responsively across devices and easily taking bookings were priority requirements. They’ve seen an uptick in reservations with the new site.