Strategy is how we lay plans for a successful engagement with the marketplace. In the context of strategy, marketing and advertising are the main tools, which to us more something more than just “outreach”. In essence, this activity is putting out feelers. The moment you begin to inform others about what you do through traditional, digital, and creative media, you also begin to gather information about the changing ideas and responses of your audience.
This is especially true with the availability of tools such as Google Analytics, and the metrics that come with social media sharing & monetizing platforms (Facebook, Yelp, Foursquare), as well as the use of forms, surveys, and email marketing software. Each of these avenues open up a two-way street that allows marketers to reach target audiences with incredible precision while gathering helpful data about the impact of those efforts.
In other words, strategy and marketing form parts of a more dynamic and viable system than ever before. When it comes to your use of media to promote your business or company, investing, guessing, and waiting-and-seeing is a thing of the past.