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Do Templates Think?

Compare Investment Value Consider the outcome of time invested in pre-made template systems or web site builders versus time invested with creative professionals in light of the potential for value-added benefit. Technology is amazing. With literally the click of a...
Clarity

Clarity

Since the 1500′s clarity has meant “a quality of coherence and intelligibility”, even though the original word clarte (during the 14th century) described good weather. True, when we get clear, it is like the clouds have lifted and the light shines through. In the...
Small Business Marketing

Small Business Marketing

        What is small business marketing? From our point of view, it is the precise application of budget across an appropriate mix of platforms. The ability to closely monitor campaigns makes this possible, with pivots in spending or direction...

Identity and its sister image

A tension exists between identity and information on web sites. Because of organic search visitors may choose to visit your site specifically not because of your identity, or brand. Instead, visitors that come through organic search arrive because of your information....

Strategy and Marketing

Strategy is how we lay plans for a successful engagement with the marketplace. In the context of strategy, marketing and advertising are the main tools, which to us more something more than just “outreach”. In essence, this activity is putting out feelers....

Insight

What is “insight”? The word originated in the 13th century and meant literally, “sight with the eyes of the mind”(citation). Sight with eyes of the mind… who wouldn’t enjoy that? We’ve not lost a recognition of the power...