Crestone Films came to Creative Maneuver seeking to release two new documentaries and bring attention to Crestone Films as a production company. The films feature young, prominent Tibetan Buddhist teachers. The audience for this material is certainly “niche”, but films like “Milarepa” and others have demonstrated the market for personally told stories about spiritual figures is broader than followers of Tibetan Buddhism. To begin to capitalize on this awareness, we proposed two web sites, one that established the company’s identity, and the next that launched their featured film, “Yangsi”. In both cases, we envisioned modern designs that suggest the relevance of this subject matter to contemporary life, rather than relegate it strictly to spiritual circles.
“Yangsi” features 14 years in the life of a young, reincarnate teacher. Exploring a traditional world, the film reveals much about the meeting of tradition with the modern world. People who saw the film were encouraged via Facebook and email campaigns to comment, which brought an “outside” layer of live content to the site. Not only did people express their enjoyment, but their comments inspired others to take a second look. We tracked these usage patterns via Google Analytics. This type of close looking further informs next steps in strategy. The film sold successfully and was picked up by Alive Mind Cinema for North American distribution. We continue to assist Crestone Films in international distribution and outreach.